Freelance Digital Marketer

How did I start my career as a Digital Marketer?


After Completing my postgraduate degree in commerce, I started my career as an accountant for an interior designing company. Doing that job is interesting as it is related to the commerce field. After a couple of months, I wanted to do something creative. 

                                               During this time I heard about SEO through my college friend Amar. This means how websites and businesses rank online and how it shows on search engine result pages using keywords. Also, he shows his personal portfolio website, blogs, and the work he has done. My interest in the tech field, Social media, and the idea of wanting to do something creative brings me to go for digital marketing. 

                                         After long research, I decided to take a digital marketing course at cda academy, a Calicut-based institution. At this institution, I gained in-depth knowledge in digital marketing areas including SEO, SMM, Web Designing, Blogging, CONTENT MARKETING, and their core areas along with obtaining certifications. Currently, I have a personal website: https://ajaykseven.com/ . As a result, I began developing customer experience strategies. Continuing my professional journey as a digital marketer, I am eager to help businesses reach their full potential. I'm now on the path to becoming a successful digital marketer.

[✅]Scroll down


WHAT'S THE USE OF DIGITAL MARKETING





In today's digital age, businesses need to stay relevant and competitive by having an online presence. One of the most effective ways to achieve this is through digital marketing. Digital marketing involves using various digital channels, such as search engines, social media, email, and websites, to promote a business, product, or service. In this blog, we will discuss the importance of digital marketing and why it is crucial for businesses in today's world.


[✅]Scroll down

Before we talk about Digital Marketing we have to create a niche, it's very important; In this paragraph, we can take a quick look through-How to find your niche?


How to find your niche:

Do I even need a niche?

On the surface, It might look tempting to create content that caters to a wider audience. The bigger the potential audience, the better, right?!Not so quick! By focusing on one niche, you can grow online and create a strong personal brand. Here are some reasons why having a clear niche is important if you want to level up your digital marketing presence.

  • it builds credibility
  • it can help you attract the right audience
  • it helps you stand out

"IT'S IMPORTANT TO BE WHERE YOUR AUDIENCE OF POTENTIAL CUSTOMERS IS TODAY, AND WHERE THEY MIGHT BE TOMORROW."



After finding our niche, its important to market the idea, product, or content, anything that the audiences wanted by approaching us; In this session, we are going to look at how to market digitally and what are the procedures at this stage:


Understand the marketing objectives: 
It is crucial to understand the marketing objectives. Setting specific goals and identifying key performance indicators (KPIs) are all part of this process.

Conduct market research: 
Research can help identify the target audience and understand their needs, preferences, and behaviors. In order to accomplish this, it may be necessary to analyze market trends, conduct surveys, and analyze customer information.

Develop a digital marketing strategy:

The goal of a digital marketing strategy is to achieve marketing objectives by using specific tactics and activities. Content creation, advertising, and measurement of results are all included in the process of selecting digital channels.


Create content: 

Produce content because it is essential to digital marketing. The production of blog articles, social media updates, videos, and other digital assets falls under this category. The material must be interesting, valuable, and pertinent to the intended audience.


Execute the marketing strategy: 

This requires carrying out the numerous strategies and actions described in the digital marketing strategy. As part of this, campaigns are developed and launched, digital channels are optimized, and outcomes are measured.


Analyze and measure results:

Tracking the effectiveness of digital marketing initiatives requires analysis and measurement of results. This entails monitoring KPIs, conducting data analysis, and modifying the marketing strategy in light of the findings.


Optimize the digital marketing strategy: 

In order to boost performance and accomplish the marketing goals, the digital marketing strategy should be optimized based on the findings and insights from the data analysis.

Ultimately, a good digital marketing process entails meticulous preparation, execution, and optimization of many approaches and activities to attain certain marketing goals.

[✅]Following are the best "5" Instagram profiles, Blog posts, and Youtube channels to learn digital marketing effectively:

Instagram profiles:

Blog posts:

YOUTUBE CHANNELS:

  1. Neil Patel
  2. Ahrefs
  3. Alex Cattoni
  4. HubSpot Marketing
  5. Semrush
  6. Jijo Joseph SEO-Expert[Malayalam]

In this blog, we covered how to make a step toward digital marketing and the procedures regarding finding a niche, and steps, on how to start as a beginner in digital marketing. It doesn't matter how your ideas transformed into a business. learning from scratch is the best option to enter this field. In this digital era, we can get all data at our fingertips, so we can keep learning what we needed and improve our knowledge through the learning process. Hope this blog provides valuable information for a beginner to the market. Thank you for joining us on this journey, and wish you all the best in your digital marketing world. Let's grow together.


Comments

Popular posts from this blog

TOP 10 DIGITAL MARKETING BLOGS EVERY MARKETER SHOULD FOLLOW: